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- Title
- [News] Frudia steps up global market expansion with participation in 2025 Bologna fair
- Date
- 2025.04.07
FRUDIA, a fruit-derived antioxidant skincare brand by Welcos (CEO Kim Young-don), participated in the Cosmoprof Bologna International Beauty Exhibition (2025 Cosmoprof Worldwide Bologna) in 2025 and received attention from global buyers.
The Bologna International Beauty Exhibition, which marks its 56th anniversary this year, was attended by about 3,000 companies from 70 countries and was held as a large-scale event attended by about 300,000 people.
In addition to its fruit-derived signature line, Frudia introduced ultra UV shield sun essence, a hydrating sunscreen, blueberry hydrating lip balm popular on social media, and new citrus brightening vitamin C ampoule.
In particular, the recently released citrus brightening vitamin C ampoule is characterized by increasing absorption and lowering irritation through the liposome method, which can be used both day and night as hypoallergenic.
Frudia, which continues to participate in global fairs, confirmed its position as a global beauty brand through more than 200 meetings with existing and new buyers and major distributors.
"As the new product was released, it was a meaningful time to communicate with buyers from all over the world and introduce new products," a Frudia official said, adding that we will continue to work on global expansion so that we can experience Frudia anywhere.
ITBiz 2025.4.2
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