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Title
[News] FRUDIA of Welcos, also credited from the design industry
Date
2017.02.10

FRUDIA of Welcos, also credited from the design industry
Selected and exhibited as the representative design for the 4th industrial revolution

 

 

The design of FRUDIA, Welcos’ R VITA W™ skin care brand, is favorably received by the public. This design enjoyed the glory of being selected as the design, representing the 4th industrial revolution, during the recent New Year meeting of the design industry.
 
2017 New Year meeting of the design industry, hosted by Korea Institute of Design Promotion, was held at Korea Design Center, located at Seongnamsi of Gyeonggi-do on 11th of last month, along with the participation of 250 design staffs and executives. Under the theme of the 4th industrial revolution, products, which satisfied future lifestyle while displaying outstanding design capability, were selected and specially exhibited, and FRUDIA took place in this exhibition.
 
The exhibition was divided into three sections: ‘Future of the society and human beings,’ ‘Future of the technology and human beings,’ and ‘Future of the environment and human beings.’ FRUDIA was displayed in ‘Future of the environment and human beings’ section as the brand received high score from the design which properly expressed the brand concept of delivering the nutrition of fruit directly through R VITA W™ method. A staff of the exhibition added that FRUDIA is a product, which fits well with the lifestyle of the 4th industrial revolution, aiming to live healthily by consuming natural resources.
 
Welcos also claimed that FRUDIA will be exhibited at the permanent gallery of Korea Design Center, following this event.

 
25. 1. 2017, CMN
 

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