WELCOS

FRUDIA, the fruit-derived antioxidant skincare brand under WELCOS (CEO Kim Young-don), garnered strong interest from global buyers through its participation in the 4th Cosmoprof CBE ASEAN Bangkok 2025.

Now in its fourth year, the exhibition took place in Thailand, home to the second-largest cosmetics market in the ASEAN region. The event brought together over 650 key global buyers and distribution partners.

FRUDIA presented its well-received sun care line, along with the launch of a new lip & cheek product, Glow Juicy Jam. This new product marks the brand’s first step into the makeup category and was developed to reflect both buyer demand and current beauty trends. Featuring vivid, freshly-picked fruit-inspired shades, the product will be officially released in eight colors.

FRUDIA has been actively participating in global beauty exhibitions and held more than 100 meetings with existing and potential buyers as well as major distributors, solidifying its position as a growing global beauty brand.

A FRUDIA representative commented, “As this was our debut of makeup category products, we received significant interest from international buyers. We will continue striving to become a brand that truly reflects global consumer needs through open communication with our partners.”