WELCOS

FRUDIA, a brand of Welcos (CEO Youngdon Kim), announced that "RyeongRyeong Box Season 3," a beauty curation box featuring products from its skincare brand FRUDIA, sold out on its launch day.

Launched on November 2 at 7:00 PM through Comeetstore, "RyeongRyeong Box Season 3" saw both Box A and Box B sell out on the same day, demonstrating strong consumer interest.

"RyeongRyeong Box Season 3" is part of Comeetstore's creator-curated beauty box project, featuring a selection of products personally chosen by beauty creator RyeongRyeong. The project offers consumers the opportunity to discover beauty products from various brands at affordable prices. This season featured two options, Box A and Box B, offering a diverse selection of products ranging from skincare to makeup.

FRUDIA participated in Box B with its signature lip care product, the "Blueberry Hydrating Honey Lip Balm." In particular, both the original jar version and the tube version were included, allowing consumers to experience the product in different formats.

The "Blueberry Hydrating Honey Lip Balm" is formulated with blueberry extract and honey extract to provide rich hydration for dry lips. Known for its moisturizing formula and gentle lip care benefits, the product has also gained popularity for its distinctive, fruit-inspired packaging.

In addition, customers who purchased Box B received a sachet sample of the "Retinal B3 EXO RED 360° Volume Shot Ampoule" from FRUDIA's new F-LAB skincare line. Formulated with RETINAL B3 EXO RED™, a proprietary ingredient complex featuring retinal and niacinamide (Vitamin B3), the ampoule is designed to provide comprehensive care for skin volume, firmness, elasticity, and texture.

Through its participation in "RyeongRyeong Box Season 3," FRUDIA introduced both its signature lip care product and its new skincare line, providing Korean consumers with opportunities to experience a wider range of the brand's products. Building on this collaboration, FRUDIA plans to further expand its engagement with domestic consumers and strengthen its brand awareness and presence in the Korean market through proactive marketing initiatives, including influencer collaborations and integrated online and offline campaigns.